Year of publication: 2014
Author: Todor Kralev, Natasha Kraleva
Title of the original: How to set up and manage your own business
Language of the original: Macedonian
Number of pages: 333
In this book you will find the following titles:
How to start own small business, Marketing of own small business, Entrepreneurial management, How and why we started our own business, how we worked and how we succeeded, We have an idea to start own business, which (and how) can help us.
In conditions when there are about three hundred thousand unemployed in our country and when an exit is required in the establishment of small businesses, this book is more than necessary. This book will encourage many people to start a small business. It is rightly said that prof. Kralev is one of the founders of the scientific-professional approach to entrepreneurship and small business. This book has been worked out for a long time and is well-done. All retail businesses are not entrepreneurial. We need a great focus on development and growth and big real market needs, so there is an entrepreneurial retail business. A novelty in this book is that the term “helpfulness” is introduced. Servability is needed when a tangible product is sold, but also when a service is offered.